« Forschungslandschaft: Projekte

In a field experiment, we partnered up with a property management agency to test whether ambient scents have an impact on the perception of a rental apartment as well as the willingness to rent the apartment. We further test whether ambient scents influence the perceptions of the realtor and the property management agency.
This project aims to test for scientific support of practitioners' claims that ambient scent positively influences business outcomes in retail markets.