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Sales Operations Management

Projektleiter:
Müller, Sven; Prof. Dr. {'user_id': 19027, '__url__': '/pl/mueller-117179', '_flavour': 'pl', 'name': 'Müller, Sven; Prof. Dr.', 'relevant': False, 'structure_head_name_de': 'Archiv Forschung'}
Projektbearbeiter:
Lucas Weber
Finanzierung:
Haushalt;
This project considers an implementation of the sales force deployment problem with explicit contiguity constraints. The task is to improve the existing approaches in terms of fairness: assign sales territories to the sales representatives such that the profit contribution among sales locations becomes more equal. The aim is to find and implement constraints to avoid that and to design and assign sales territories in a "fairer” way. Moreover, the consideration of locational capacities and schedules is intended. The project should deliver heuristic and exact solution algorithms to the sales force deployment problem.

Kontakt

Prof. Dr. Sven Müller

Prof. Dr. Sven Müller

Archiv Forschung

Universitätsplatz 2

39106

Magdeburg

Tel.:+49 391 6758798

sven.mueller@ovgu.de

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